In July of 2022, Joe competed in the World Track and Field Championships in Tempere, Finland. Against the best competition in the world, Joe finished a respectable fourth in the men’s Javelin event.


Sher-Co knows that great sales begin with great relationships. That’s why Joe Sheridan has maintained a business relationship with Mark Albers since 1985. Mark, a former sales rep, is the Director of Business Development for Renfro, the sock mega-manufacturer.


Self-reliance at Bunker Labs, 02/10/2017 (L to R) Joe Sheridan, Dean Bundschu, and Joe Sheridan Sr.

Last week, Joe Sheridan was the keynote speaker of the Bunker Labs event in Durham, North Carolina. Over 100 war veterans were in attendance. His presentation focused on the things he believes in the most: self-reliance, and the entrepreneurial pursuit. Joe was the perfect “veteran” speaker, as both a Vietnam War Veteran, and as a 25-year veteran of the sports industry.