Building Salesforces for
Sporting Goods Manufacturers

Joe Sheridan, dba Sher-Co, recruits, vets, and presents manufacturers with the best Sports and Apparel sales agents.

Need Sales Reps??

A 25-year Sports Industry veteran, Joe Sheridan is the most experienced and connected rep recruiter. He has presented quality sales agents to over 400 sports and ath-leisure manufacturers. Action sports, apparel, fitness, team, footwear and outdoor are venues where Joe has rapid access to the best independent sales agents.


Testimonial Spotlight

Joe Sheridan, early mentor and friend, seldom shared his daring adventure as a Cobra gunship pilot in Vietnam. The few times he did, I wondered, how would I fare if faced with similar spine tingling life or death exploits. Thankfully, most of us don’t have to. In a rapidly changing Sporting Goods Industry you will need a passionate team of sales agents to maintain your competitive edge. If you are an existing or emerging sports or apparel company, I promise that you can rely on Joe Sheridan’s connections and experience to build your sales force. No one does it better.

John Romaine
Sr. Director of Global Golf and Tennis
Maui Jim Manufacturing Company, Hawaii
Maui Jim