“In a rapidly changing Sporting Goods Industry you need passionate sales agents to maintain your competitive edge. As an existing or emerging sports or apparel company you can rely on Joe Sheridan’s connections and experience to build your sales force. No one does it better.”
![](https://joesheridan.com/wp-content/uploads/2022/12/maui-jim-testimonial-icon.jpg)
John Romaine
Director of Global Golf and Tennis - Maui Jim“The time and expense it takes to find good reps is better served by delegating the recruiting responsibility to Sher-Co. Joe makes reps listen to the benefits of representing your line more efficiently than you could.”
![](https://joesheridan.com/wp-content/uploads/2022/12/power-tek-testimonial-icon.jpg)
Jim Lalli
Owner, PowerTek, New Jersey“If Joe can recruit reps as good as his own sons, I suggest you use Joe Sheridan’s sales rep recruting service.”
![](https://joesheridan.com/wp-content/uploads/2022/12/smith-testimonials-icon.jpg)
Brian Cotsonas
Sales Director, Smith Optics, Sun Valley, Idaho“Good reps are the foundation for your growth and prosperity. Joe Sheridan builds sales forces for sports manufacturers. He delivers competent, passionate sales agents and no one is more efficient at it than Joe.”
![](https://joesheridan.com/wp-content/uploads/2022/11/renfro-testimonial-icon.jpg)
Mark Albers
VP Sales - Renfro Hosiery Corporation - Mount Airy, NC“Joe has been a sales rep, sales manager, and respected entreprenuer. I listen closely whenever Joe calls and admire the sales rep recruiting service he provides.”
![](https://joesheridan.com/wp-content/uploads/2022/11/hartford-testimonial-icon.jpg)
Larry Hartford
Agency Principal - Hartford Sales“From footwear, team, outdoor, or action sports no one has better access to sales agents than Joe Sheridan. He helped us build our Kaepa sales force several years ago.”
![](https://joesheridan.com/wp-content/uploads/2019/06/kaepa-testimonials-icon.jpg)
John Atkinson
President - Kaepa Footwear - San Antonio, TXJoe Sheridan has helped us build our National Sales Force. It has been a pleasure working with Joe and his company Sher-Co. If you are looking for independent sales agents, Joe’s recruiting service is the Industry’s best.
![](https://joesheridan.com/wp-content/uploads/2023/01/ryka-testimonial-icon.jpg)
Chelsea A
Ryka Footwear“Often, Joe has presented me with great lines. Sher-Co is an invaluable resource for Sports Manufacturer’s seeking good sales agents.”
Nate Hillman
Agency Principal - Michigan/Ohio“As the sports industry consolidates fewer good sales agents are available. There’s no time better than now for emerging sports manufacturers to benefit from Joe Sheridan’s recruiting service. He will save you time and money and will present the best possible sales agents.”
Todd Strohmeier
Head Agent - The Pacific Group, California“Joe was my mentor. He got me started in the sports industry. My agency has prospered since. His access to sales reps in the footwear and sports industry is unmatched.”
Bill Bracken
Agency Principal - Green Monster Sales, (NY/NJ)“Joe Sheridan hired me. His training methods have made me a successful sports agent for 20 years. His unique service presents emerging companies with sales agents across the USA.”
Perry Cummings
Sports Sales Agent (Philadelphia, PA)Joe Sheridan, dba Sher-Co, recruits, vets, and presents manufacturers with the best Sports and Apparel sales agents.
Manufacturer's
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A 25-year Sports Industry veteran, Joe Sheridan is the most experienced and connected rep recruiter. He has presented quality sales agents to over 400 sports and ath-leisure manufacturers. Action sports, apparel, fitness, team, footwear and outdoor are venues where Joe has rapid access to the best independent sales agents.
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Testimonial Spotlight
John Romaine
Sr. Director of Global Golf and Tennis
Maui Jim Manufacturing Company, Hawaii
![Maui Jim](https://joesheridan.com/wp-content/uploads/2022/12/maui-jim-testimonials-logo.png)
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Recruiting Sales Agents
Recruit sales agents for apparel, resort, ath-leisure, and outdoor manufacturers
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Strategic planning presentation for emerging sports & apparel companies
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Access thousands of sports, outdoor, & footwear reps by region or category
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See what our very happy clients have to say
“In a rapidly changing Sporting Goods Industry you need passionate sales agents to maintain your competitive edge. As an existing or emerging sports or apparel company you can rely on Joe Sheridan’s connections and experience to build your sales force. No one does it better.”
![](https://joesheridan.com/wp-content/uploads/2022/12/maui-jim-testimonial-icon.jpg)
John Romaine
Director of Global Golf and Tennis - Maui Jim“The time and expense it takes to find good reps is better served by delegating the recruiting responsibility to Sher-Co. Joe makes reps listen to the benefits of representing your line more efficiently than you could.”
![](https://joesheridan.com/wp-content/uploads/2022/12/power-tek-testimonial-icon.jpg)
Jim Lalli
Owner, PowerTek, New Jersey“If Joe can recruit reps as good as his own sons, I suggest you use Joe Sheridan’s sales rep recruting service.”
![](https://joesheridan.com/wp-content/uploads/2022/12/smith-testimonials-icon.jpg)
Brian Cotsonas
Sales Director, Smith Optics, Sun Valley, Idaho“Good reps are the foundation for your growth and prosperity. Joe Sheridan builds sales forces for sports manufacturers. He delivers competent, passionate sales agents and no one is more efficient at it than Joe.”
![](https://joesheridan.com/wp-content/uploads/2022/11/renfro-testimonial-icon.jpg)
Mark Albers
VP Sales - Renfro Hosiery Corporation - Mount Airy, NC“Joe has been a sales rep, sales manager, and respected entreprenuer. I listen closely whenever Joe calls and admire the sales rep recruiting service he provides.”
![](https://joesheridan.com/wp-content/uploads/2022/11/hartford-testimonial-icon.jpg)
Larry Hartford
Agency Principal - Hartford Sales“From footwear, team, outdoor, or action sports no one has better access to sales agents than Joe Sheridan. He helped us build our Kaepa sales force several years ago.”
![](https://joesheridan.com/wp-content/uploads/2019/06/kaepa-testimonials-icon.jpg)
John Atkinson
President - Kaepa Footwear - San Antonio, TXJoe Sheridan has helped us build our National Sales Force. It has been a pleasure working with Joe and his company Sher-Co. If you are looking for independent sales agents, Joe’s recruiting service is the Industry’s best.
![](https://joesheridan.com/wp-content/uploads/2023/01/ryka-testimonial-icon.jpg)
Chelsea A
Ryka Footwear“Often, Joe has presented me with great lines. Sher-Co is an invaluable resource for Sports Manufacturer’s seeking good sales agents.”
Nate Hillman
Agency Principal - Michigan/Ohio“As the sports industry consolidates fewer good sales agents are available. There’s no time better than now for emerging sports manufacturers to benefit from Joe Sheridan’s recruiting service. He will save you time and money and will present the best possible sales agents.”
Todd Strohmeier
Head Agent - The Pacific Group, California“Joe was my mentor. He got me started in the sports industry. My agency has prospered since. His access to sales reps in the footwear and sports industry is unmatched.”
Bill Bracken
Agency Principal - Green Monster Sales, (NY/NJ)“Joe Sheridan hired me. His training methods have made me a successful sports agent for 20 years. His unique service presents emerging companies with sales agents across the USA.”
Perry Cummings
Sports Sales Agent (Philadelphia, PA)Keep Up to Date
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Renfro
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Maui Jim
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PowerTek Athletic
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Kaepa
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Smith Optics
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