About Sher-Co

Joe graduated from Niagara University then served in the U.S. Army as a helicopter gunship pilot in Vietnam. He flew 400 combat missions, earning 2 Bronze Stars with Valor and 18 Air Medal’s with Valor. Following service Joe coached basketball at Elmira College before moving on to a sales career with Converse.

Joe’s salesforce building service, named Sher-Co, is the first exclusive sports agent recruiting service in the Sporting Goods Industry having built salesforces for over 400 footwear, apparel, and ath-leisure Companies.

Unrivaled Access to Sports Agents Across the USA

Joe’s networking skills and management style will get quality sales agents excited about representing your company. Manufacturers worldwide have improved their sales and distribution delegating their recruiting needs to Sher-Co.


Sports Psychology

Joe brings sports teams to the next level helping teams reach their maximum potential

Joe has helped many professional hockey teams, including the Tampa Bay Lightning (2000-2002), reach their maximum potential. He teaches thinking skills that instill trust, teamwork, and resiliency, assets that eliminate mediocrity and poor performance. Teams develop mental acuity skills and leadership infuses the trust and accountability throughout the entire organization. If your high school, college, or professional team needs to build trust and develop clear and uncompromised goals contact Joe.

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Don't just take our word for it, Sher-Co has been successfully helping clients for over 20 years. Contact us today to discuss how we can help you acheive your business goals

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