About Sher-Co
Joe’s salesforce building service, named Sher-Co, is the first exclusive sports agent recruiting service in the Sporting Goods Industry having built salesforces for over 400 footwear, apparel, and ath-leisure Companies.
Unrivaled Access to Sports Agents Across the USA
Joe’s networking skills and management style will get quality sales agents excited about representing your company. Manufacturers worldwide have improved their sales and distribution delegating their recruiting needs to Sher-Co.
Sports Psychology
Joe has helped many professional hockey teams, including the Tampa Bay Lightning (2000-2002), reach their maximum potential. He teaches thinking skills that instill trust, teamwork, and resiliency, assets that eliminate mediocrity and poor performance. Teams develop mental acuity skills and leadership infuses the trust and accountability throughout the entire organization. If your high school, college, or professional team needs to build trust and develop clear and uncompromised goals contact Joe.
- Helping sports teams reach their maximum potential
- Making players physically and mentally stronger
- Developing players thinking skills to improve performance
our testimonials
See what our very happy
clients have to say
“In a rapidly changing Sporting Goods Industry you need passionate sales agents to maintain your competitive edge. As an existing or emerging sports or apparel company you can rely on Joe Sheridan’s connections and experience to build your sales force. No one does it better.”
“The time and expense it takes to find good reps is better served by delegating the recruiting responsibility to Sher-Co. Joe makes reps listen to the benefits of representing your line more efficiently than you could.”
“If Joe can recruit reps as good as his own sons, I suggest you use Joe Sheridan’s sales rep recruting service.”
“Good reps are the foundation for your growth and prosperity. Joe Sheridan builds sales forces for sports manufacturers. He delivers competent, passionate sales agents and no one is more efficient at it than Joe.”
“Joe has been a sales rep, sales manager, and respected entreprenuer. I listen closely whenever Joe calls and admire the sales rep recruiting service he provides.”
“From footwear, team, outdoor, or action sports no one has better access to sales agents than Joe Sheridan. He helped us build our Kaepa sales force several years ago.”
Joe Sheridan has helped us build our National Sales Force. It has been a pleasure working with Joe and his company Sher-Co. If you are looking for independent sales agents, Joe’s recruiting service is the Industry’s best.
“Often, Joe has presented me with great lines. Sher-Co is an invaluable resource for Sports Manufacturer’s seeking good sales agents.”
“As the sports industry consolidates fewer good sales agents are available. There’s no time better than now for emerging sports manufacturers to benefit from Joe Sheridan’s recruiting service. He will save you time and money and will present the best possible sales agents.”
“Joe was my mentor. He got me started in the sports industry. My agency has prospered since. His access to sales reps in the footwear and sports industry is unmatched.”
“Joe Sheridan hired me. His training methods have made me a successful sports agent for 20 years. His unique service presents emerging companies with sales agents across the USA.”
