In Lexington, Kentucky, in late July, Joe finished 2nd in the USA Masters Track and Field Championship with a Javelin toss of 34 meters.

Below are a few photos of Joe at each event

Sock Industry Shaker: Mark Albers

Renfro rocks the socks industry. As a 95-year-old manufacturer of socks and hosiery, Renfro is an international company with multi-million dollar sales. The company manufactures for some of the hottest, most recognizable names in the sock industry, such as Carhartt, HOTSOCKS, and New Balance.

Renfro is in the upper echelons of the entire apparel industry, so it’s no surprise that Mark Albers is in charge. Mark is a leader with expert sales strategies and business acumen that pave the way for continued, multi-million dollar success. As the top executive in worldwide sock manufacturing, Mark is considered the ultimate mover and shaker of the sock industry.

30 Years of History

Mark Albers has been on both sides of sales reps, so he knows what results look like better than anyone. He began his career back in 1985, when Joe Sheridan hired him as a sales rep. From there, Mark would go on to become the finest footwear and apparel rep in the entire industry.

“In all aspects of sports and apparel footwear, if you are looking for reps, no one is more efficient than Joe Sheridan.”Mark Albers, Director of Business Development, Renfro

Mark credits much of the success with Renfro‘s sales reps to Joe’s impeccable track record. Joe is an expert at matching companies with the best sales reps in the country. He knows that having the right team is the key to mega sales nationwide, and in Renfro‘s case, internationally.

The Take-Away

Take it from Mark Albers: Sher-Co is the best company when it comes to sales rep recruiting. With Joe’s superior communication skills, Sher-Co has the strongest, most well-connected network in the USA and Canada.

“No one I know has the communication skills and networking capability like Joe Sheridan”Mark Albers, Director of Business Development, Renfro

Joe also works with a strong sense of urgency. With such a large network, Joe is successful in finding sales reps more quickly than anyone else. Sher-Co prides itself in always delivering the most effective team to its clients, because Joe is an expert at identifying talent. After all, look at what just one sales rep, like Mark Albers, managed to accomplish.

Joe Sheridan identified talent in Mark Albers 30 years ago. He knew that Mark had exactly what it took to drive sales, and since 1985, Joe has watched Mark rise to the top of the sock industry. Mark Albers and Renfro are not one, but two success stories to add to the Sher-Co library.

Meet Joe Sheridan, CEO of Sher-Co

Is your sports apparel company in need of a new sales team? Joe Sheridan is the premiere sales rep recruiter in the USA and Canada. Sher-Co will build up your sales force with a team of motivated and highly-qualified sales reps. Joe has a thirty-year track record of successful and effective recruiting. To hear more about what Sher-co has to offer, or to request a proposal, view the services on our website.

Last week, Joe Sheridan was the keynote speaker of the Bunker Labs event in Durham, North Carolina. Over 100 war veterans were in attendance. His presentation focused on the things he believes in the most: self-reliance, and the entrepreneurial pursuit. Joe was the perfect “veteran” speaker, as both a Vietnam War Veteran, and as a 25-year veteran of the sports industry.
With insight spanning decades, careers, and combat missions, Joe explained how his experience as a HueyCobra pilot shaped his career in the sports industry.

Survival Skills

Survival skills are some of the most valuable skills that veterans have in their personal inventory. They prepare veterans for the transition from the military environment into the business world. Things like process and regimentation become adaptability and accountability in the workplace. These survival skills are as the cornerstones of self-reliance, the single most important aspect of the entrepreneurial pursuit.

Joe tells veterans they have what it takes to be in a business environment. Survival skills like split-second decision-making come naturally to them. In fact, veterans have a fully-stocked arsenal of skills that can become invaluable talents. He shares the key to unlocking these assets for a new life and career path:

“The daily need to recreate yourself in the business world.” Joe Sheridan

Joe knows a lot about recreating oneself, especially with 500 combat missions under his belt. With no two missions or situations alike, he’s a shining example of turning survival skills into entrepreneurial tools. His daily commitment to recreating himself has proved rewarding in more than one way. Joe has risen to the top rungs of the sports industry, and has accumulated over $5 million in sales for his own independent sales agency.

Self-Reliance

Joe’s business acumen emerges from a place of self-reliance. Having spent years flying a single-engine support and attack helicopter, he understands the importance of “oneness”– one engine, one man, one plan.

His message to veterans at the Bunker Labs event was that it is possible to become the master of your own professional destiny. Joe’s years as a helicopter gunship pilot made him realize he has control over some things, but not everything. He encourages veterans to seize what they can control, and to run with it. When nobody creates your experience except you, then self-reliance becomes the driving force of your career.

Joe explains that survival comes from within. Whether it’s in combat, or in an office, veterans can rely on what they already have to aspire to great new things. Embracing self-reliance begins the path of personal growth. With enough dedication and spirit, it can lead to professional success. Joe cites that the life lessons from military service become life-long survival skills for business.

The Entrepreneurial Pursuit

So how do survival skills and self-reliance merge into the entrepreneurial pursuit? Of course the pursuit can begin at any time, but it takes entrepreneurial spirit to put things in motion. Joe can tell you that anyone can sit in the cockpit of a HueyCobra, but it takes a special person to pilot the helicopter.

Veterans have exactly what the American workforce needs, according to Joe. Independently-driven individuals excel in the workplace, but Joe encourages veterans to create their own space. Early in his career, Joe worked in the corporate realm of the sports industry. He tells how he broke free by taking all of his skills and knowledge, and investing them into a company of his own. When asked how he stayed on track to become the number-one sports sales agent recruiter, Joe brings it all back to one thing:

“Self Reliance”

It’s easy to see how Joe inspired the room to embark on their own entrepreneurial pursuits. The honesty and conviction of Joe’s words resonated in the room. The heartfelt conversation to an audience of one-hundred people suddenly became a one-on-one conversation with each veteran. It became personal as much as it was professional.

Even when the speech ended, the conversation continued. Veterans approached Joe one after another, sharing their own stories. Many of them thanked Joe for inspiring them to pursue new paths. The atmosphere of the room had changed, for the better, thanks to the empowering words from Joe.

The Take-Away

Joe Sheridan Sr. CEO of Sher-Co

Joe encourages veterans to discover their potential through self-reliance. Entrepreneurship is a challenge as much as it is a journey, and with the right tools, Joe believes veterans can succeed. Since many of those tools are already there, it’s only a matter of unlocking that potential, and piloting their own helicopters. Survival like success, comes from within.