Who I Am

Joe Sheridan graduated from Niagara University with Psychology and Economics degrees. Upon graduation, Joe served in the Army’s 101st Airborne Division as a Cobra Helicopter Gunship Pilot. Flying over 500 combat missions in Vietnam, he earned the distinguished Flying Cross, Bronze Star and two Air Medals with Valor.
After serving, Joe became the Assistant Basketball Coach and Athletic Director of Elmira University in New York. After coaching for two years, he became a Converse Sales rep and within four years became Converse’s National Sales Manager.
After working for Converse, Joe started his own Independent Sales Agency, quickly accumulating over $5 Million in sales. His agency’s success inspired him to create the sports industry’s only purely independent sports sales agent recruiting service called Sher-Co.
Since its beginning, Joe Sheridan and Sher-Co have worked with over 400 sports, apparel and ath-leisure manufacturers, and the list keeps on getting bigger every year.


Unmatched Experience

Sher-Co started building sales forces by recruiting the best sales reps in the sports and ath-leisure industries. For over 20 years companies have used Joe and Sher-Co to find and hire quality sales reps
and increase their market share.

Sher-Co enjoys unmatched access to the industry’s most qualified sales representatives. His networking skills and management style get reps excited about your product.

Sports companies worldwide have accelerated their
sales and distribution efforts by delegating their
recruiting needs to Joe and Sher-Co.

Sports Psychology

Joe Sheridan also has an impressive and lengthy track record helping sports teams across the globe reach their maximum potential.

Using his  Thinking Skills curriculum, Joe brings sports teams to the next level – not just by making players stronger physically, but stronger mentally as well. Much the same way a player’s muscles are carefully developed, Joe develops how players think, creating winning seasons… and National Championships.


Request Proposal Today

P: 910-620-5812

E: reps@joesheridan.com