• CHARLOTTE, NC - NOVEMBER 18:  Quarterback Tom Brady #12 of the New England Patriots calls out from under center in the first half against the Carolina Panthers at Bank of America Stadium on November 18, 2013 in Charlotte, North Carolina.  (Photo by Streeter Lecka/Getty Images)

    Quality Sales Growth

    Requires Passionate Sales Agents

  • Woman Runner feet running on the beach at sunrise closeup on shoe. woman fitness sunrise jog workout welness concept.

    Joe’s Unique Communication Skills

    Inspires Reps To See Value in Representing Your Line

  • picture of surfing a wave in Indonesia.

    Building Sales Forces

    For emerging sports, apparel, footwear, and ath-leisure companies

  • Woman Single sculls rower during the start of a rowing regatta

    The Only Authentic

    Proven, Exclusive, Independent Sports Sales Agent Recruiter

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    Strategic Planning

    Face to Face, Hands On Assessment at your location will save your company thousands of dollars


Sher-Co’s Quality Service Identifies, Vets, and Presents The Best Possible Sales Agent to Represent Your Product

Sheridan, a 25 year Sports Industry veteran, is without question the most experienced and connected sales agent recruiter.  Sher-Co has identified, vetted and presented quality sales agents to over 400 Sports and ath-leisure manufacturers seeking new or improved distribution. Action Sports, Apparel, Fitness, Team, Footwear and Outdoor are all venues where Joe has rapid access to the best independent sales agents. No one has more accurate access and genuine credibility with sales agents across the entire USA than Sher-Co and Joe Sheridan.



“Joe has seen it all. He has been a rep, a sales manager, and is a respected entrepreneur. I listen closely whenever Joe calls, and admire the sales rep recruiting service he provides.”

Larry Hartford, Agency Principal, Hartford Sales, California


Have any questions about your situation? Contact me by any of the channels below. I’ll respond ASAP!

P: 910-620-5812

E: reps@joesheridan.com